Healthy Diet

Image source: D. Ataman

Futureproofing the Food System

Will ‘healthy’ iconography help consumers select better options?

By Deniz Ataman

While the FDA is updating its current definition of healthy and exploring voluntary iconography for packaging, the term means many different things to many different people, which could complicate the impact of the icon and product marketing, suggests...

Exploring how consumers define ‘healthy’ through dietary patterns

Futureproofing the Food System

Exploring how consumers define ‘healthy’ through dietary patterns

By Deniz Ataman

Consumers’ relationship with food continues to evolve through diets that target more specific needs while simultaneously shifting how they define healthy, according to results from the International Food Information Council (IFIC) Food and Health survey.

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